Full demo · sample data

An AI research agency, drawn as an office.

Seven specialists read culture, competitors, their ads and your customers, then serve one page every morning. Today we open a café for Sunday Cookie Co., a made-up Brooklyn cookie shop. Watch the setup, then walk in.

Start the tour ↓Skip to the office

Six short steps · about 3 minutes

  your-cafe.github.io
The Insight Café office, drawn: seven specialists at their desks

1What the café does

Seven specialists. One job each.

All named after drinks, obviously. Each one reads specific sources, writes up what matters, and hands the rest to the next desk.

Espressotrial
Culture & social radar

What’s trending this week, and what people think, feel and buy around the next occasions.

TikTokInstagramPinterestYouTubeRedditGoogle TrendsNews📅 Calendar
Chaitrial
Brand watch

What competitors launched, priced, posted and said, and what we steal or answer.

InstagramNews
Mochafull
Ad spy & creative

Every competitor’s live ads, checked every 2 hours. What wins, and the ads we should make.

Meta Ad LibraryForeplay
Lattefull
Customer voice

Every review, word for word: what they love, what annoys them, the words to borrow.

AmazonShopify · Judge.meYouTube
Matchatrial
Opportunities

Scores everything on fit, momentum, reach, urgency and ease: act today, this week, watch or skip.

Cocatrial
The morning brief

One page every morning: the answer first, three findings, who does what.

Tonicfull
Hand-over

Writes every play into a ticket and sends it to the right person on Slack.

Slack
☀️ One page every morning🔎 Every finding with its proof✅ Every task with an owner

2Today's client

Meet Sunday Cookie Co.

A small-batch cookie shop in Brooklyn that sells in the shop, on its website and on Amazon. It's made up for this demo, and so are its rivals, so you can see everything without anyone's real data.

🍪

Sunday Cookie Co.

“Fresh-baked comfort you can give away (or keep).”
Brown Butter Chocolate Chip
Brown Butter Chocolate Chip$4
Pumpkin Spice Snickerdoodle
Pumpkin Spice Snickerdoodle$4.50
Box of 6
Box of 6$18
Holiday Box of 12
Holiday Box of 12$34
The Host Tin
The Host Tin$28
Dough Kit
Dough Kit$24
Sells on🏪 Brooklyn shop🛒 Website (Shopify)📦 Amazon
RulesNo discounts on cookies, ever. Never “guilt-free” or “healthy”. A handwritten card in every box.
TeamMéline (lead) · Sam (social) · Mai (shop, website, Amazon)
Who buys
🎁
The gifter
Sends a box instead of flowers.
📱
The weekend treat-er
Films the cookie break for TikTok.
💼
The office hero
Brings a box of 12 to the Monday meeting.
Who it's up against
Like-minded bakeries (to learn from)
Hearth & Honey BakehouseLittle Oven SocietyButter Bloom
Big competitors (to watch)
CrumbwellDaily CrumbSweet Street Cookie Co.Midnight Oven

All seven are made up.

3Setup · teach it the brand

The café learns the brand before it opens.

One form, fifteen short sections, filled once. Everything the crew needs to think like the brand’s own team. Nothing required is left blank: the café won’t open until it is.

  • The brand: promise, voice, look, words it never uses
  • Products, prices and offer rules
  • Who buys: three personas
  • Competitors: who to learn from, who to watch
  • The ad library: the angles and concepts we test
  • Sources, the calendar and the occasions that matter
  • The team, their lanes, the report times
profile.jsonstanding_brief.md
  setup form · 50 of 50 required filled
The setup form with Sunday Cookie Co. filled in

4Setup · give it the keys

Nine keys. Three to open the doors, six to see more.

Each key unlocks a source or a tool for a specific specialist. Skip an optional one and that desk simply reads less; it never guesses.

Required

🧠 The crew’s brain

ANTHROPIC_API_KEY

Claude does the thinking. (The free trial can run on Gemini instead.)

for Coca, Matcha, Espresso
✓ connected
Required

🔒 The office lock

AGENCY_PASSPHRASE

The passphrase your team types to walk in.

for Coca
✓ connected
Required

🚪 The publishing key

PUBLISH_TOKEN

Lets the brain repo publish the office to the site repo.

for Tonic
✓ connected
Recommended

🕵️ The ad spy

FOREPLAY_API_KEY

Competitors’ live Meta ads, every 2 hours.

for Mocha
✓ connected
Recommended

▶️ YouTube

YOUTUBE_API_KEY

Video trends and review comments.

for Latte, Espresso
✓ connected
Optional

📸 Instagram

META_TOKEN + IG_USER_ID

Hashtag posts and like-minded brands’ feeds.

for Espresso, Chai
✓ connected
Optional

🎵 TikTok

APIFY_TOKEN

Hashtag videos and what’s rising.

for Espresso
✓ connected
Optional

💬 Slack

AGENCY_SLACK_TOKEN

Tickets to the team, never in quiet hours.

for Tonic
✓ connected
Optional

☕ Huddle autosave

OFFICE_TOKEN

Your morning answers save straight from the office.

for Coca
✓ connected
🔐Keys live in GitHub’s encrypted secrets: never in the code, never on the office page.

5Setup · build the office

One folder, two repos and a clock. Nobody’s laptop stays on.

Claude Code turns the profile into the café’s folder, then it moves into two GitHub repos: a private brain (code and memory) and a public site (the office, locked with a passphrase).

sunday-cookie-cafe/ ├─ agency/ # the crew │ ├─ desks · scouts · ad spy · huddle · tickets │ ├─ profile.json # what it knows │ ├─ standing_brief.md # house rules │ ├─ data/ # its memory │ │ ├─ memory.json │ │ └─ ads.json │ └─ web/office.html # the office └─ .github/workflows/ └─ agency.yml # the clock
💻 Your laptopClaude Code + the skill🧠 Brain repoprivate · code + memory⏰ GitHub Actionsevery 2 h · 07:00 · 17:00🌐 15 scoutsnews, social, ads, reviews🏢 Site repoGitHub Pages · locked👩‍💻 Your teamthe office + Slack
07:00morning report
17:00evening report
every 2 had spy check

6First sweep · it reads, then it learns

Fifteen scouts go out. 836 signals come back.

News0
Instagram0
TikTok0
Pinterest0
Reddit0
YouTube0
Google Trends0
📅 Calendar0
🎉 Occasions0
🏷️ Brand moves0
Ads (Foreplay)0
Reviews0
Comments0
The shop0
🔔 Mentions0
Read in the last 48 hours: 0 signals

Ready to open?

The café checks what it has learned
0%
Brand, voice and the rules it never breaks ✓
7 competitors and their moves ✓
19 live ads rated for fit ✓
112 reviews, read word for word ✓
4 occasions on the calendar ✓
Sam and Mai, and who owns what ✓
9 of 9 keys connected ✓

7Grand opening

Everything’s in. Time to open the doors.

Inside: this morning’s report for Sunday Cookie Co., every room open, all seven specialists at work.

OPEN
The Insight Café · Sunday Cookie Co.
🎀
BriefCultureBrandsAdsCustomersOpportunitiesPlays & ticketsOccasionsHuddleRule book

Want one for your brand?

Free trial

Open your own café

Four of the seven specialists, open 24/7 on GitHub, running on free AI. Installs in Claude Code with two lines.

Get the free trial ↗
Real data · 4 of 7

Live trial café

The free trial itself, running on its own for the same cookie shop: real news, search and the calendar, a new report every morning around 7.

Open the live trial café →
Full café

The full café

All seven, the 2-hourly ad spy, customer voice, the morning huddle that learns your taste, Slack hand-offs and the archive.

Follow the build · @himeline ↗

Sample data: Sunday Cookie Co., its competitors, their posts, ads, reviews and every number in this demo are made up to show how the café works. Platform names belong to their owners. Photos: CC0.